what is ipo & fpo, zomato ipo explained: should you invest in hindi/english

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 WHAT IS IPO ?


When we have to establish a new company, we use our own servicing as a capital

Or we take a loan from our close friends, as the handover grows, then we have a

 requirement of more funds, for which we approach the loan from the bank or different

 corporation investors or venture capital if even after that our funds are exhausted. and we

 also need more funds then we Ultimately the capital raises from the general public which

 we call IPO.

so when a company that has never issued shares to the public, does it for the first time it is

 called an initial public offer, Normally, an IPO is a mechanism for an unlisted  company to

 raise fresh funds from the primary market and also list the stock in the stock exchange.

With the advent of IPO, an unlisted company gets listed, which we buy as a share and whatever funds it makes, the company invests them in its growth.

important point about IPO

  • Generally when we buy shares of listed company then price is decided through buyer and seller But in case of IPO, the price is determined by the owner of the company.
  •       


𝗢𝗙𝗦


•𝐖𝐡𝐚𝐭 𝐢𝐬 𝐎𝐅𝐒?


Look many times some companies lunch their IPO

 through OFS means through "Offer for Sale" due 

to the pressure of SCBI. Before moving forward I want

 to tell you what exactly OFS is? In an OFS, promoters of 

a company dilute their stake by selling their shares on 

an exchange platform. Anyone including retail 

investors, companies, Foreign Institutional Investors 

(FIIs), and Qualified Industrial Buyers (QIBs) can bid on these shares. 


•𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧:-


SCBI introduces this mechanism just because promoters

 can decrease their shareholdings. An OFS only results

 in a transfer of ownership from one shareholder to 

another and doesn't increase the share capital of the 

company. Let's understand all these through an 

example of the CAMS IPO pattern.



•𝐄𝐱𝐚𝐦𝐩𝐥𝐞:-


Recently when CAMS IPO launched then they issued 

through "Offer for Sale". In Offer for Sale, the promoters

 of the company liquidate their shares by offering them 

to the General public. The major of this company was 

NSEIL who liquidates their shares which is 37.48% in 

the market. They have to do that because they didn't 

take the permission from SCBI for the investment just 

because of that further they have to liquidate their IPO through OFS.



𝗙𝗣𝗢


•𝐖𝐡𝐚𝐭 𝐢𝐬 𝐅𝐏𝐎?


Now let's talk about FPO means "Follow on Public Offer" 

as we have seen before when the company issues 

shares first time through the public that's called IPO but 

FPO (Follow on Public Offer) is a process by which a 

company, which is already listed on an exchange, issues

 new shares to the investors or the existing 

shareholders. FPO can be done for any reason just like

if any company either needs funds for new projects or 

they want to do an expansion then they can offer FPO. 

Some people thought FPO is similar to "Right Issue" but 

there is a slight difference between them. 

In "Right Issue" the existing shareholders can only 

participate but in 'FPO' anyone can invest doesn't 

matter if he is an existing shareholder or not. 


•𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞:-


FPO can increase a company's capital but chances of 

dilute EPS too. If we differentiate between both of them

 then FPO is a much safe and cheaper option as 

compared to an IPO because you already have an idea 

about the company, business, management strategy, 

financials, and all other parameters so here it's much 

easier to analyze either we need to invest or not.

profits of investing in the zomato IPO


Now let us discuss the pros of investing in this IPO...

Zomato has covered nearly all aspects of the restaurant food chain, from procurement to

 online delivery to advertisements and expected payment mechanism Zomato has shown 7x

 growth from FY18 as compared to the industry growth of only 3.6x Now let us discuss the

 network effect which is the benefit one gets when more and more people use it The more

 people use Zomato, the more restaurants will be listed  and will create a network

In fiscal 2021, Zomato's delivery partners fulfilled 94.1% of all orders with a median time

 of 30 mins in FY21 The company has an efficient and high demand hyperlocal deliver

 a network that can be monetized very  well Zomato is a strong consumer brand recognized

 all over India, People think of  food as soon as they listen to Zomato


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loss of investing in zomato IPO


Let us now discuss the cons, the first being that the company is still not profitable

and will be the same for some time as their expenses are expected to increase

If Zomato enters the online grocery or payment aggregator business, it will burn a lot of cash which will

 delay its profitability Amazon and Big Basket with Tata sons are also entering the market which is

 tough competition The competition in the food delivery segment with Swiggy, Dominos, rebel foods

 will make prices and margins competitive The place where customers get the lowest rates

 will shift, meaning earnings and margins cannot be high The next is that it is backed by

" Jack Ma's Ant "

 Group and they say they will always be a foreign-owned and backed company Meaning

 they will have to fulfill  many requirements under the FDI policies Zomato has said that

 they might not be able to make use of any commercial business activity or investment with

 the Govts permission Right now the company  treats its delivery partners as independent

 contracts and pays them on a commission basis But if in the future, if a union is made or

 they are made Zomato employees, then the financial burden would increase and there will

 be a further delay in their being profitable



important details of the zomato IPO 


The total issue size is 9375 Crs out of which fresh issue is of 9000 Crs and 375 Crs for OFS

How is zomato IPO doing? 17 july
Zomato's mega initial public offering (IPO) ended with a bumper 38 times oversubscription on Friday as institutional investors poured money to get a pie of the hottest online food delivery platform. Zomato got bids for 2,751.25 crore shares against 71.92 crore shares on offer, stock exchange data showed.


HISTORY OF ZOMATO

Zomato was started in 2008 as a restaurant discovery website and today it is one of the biggest food delivery app in India 

And when they started delivery in 2015, they were not alone, there were many companies already doing that

Like Swiggy, TinyOwl, OLACAFE, foodpanda, runnr, and scootsy

but today the main competition is between two companies, Zomato and Swiggy 

but to give them competition another big player is coming, Amazon


ZOMATO REVENUE MODEL 

Zomato was a restaurant discovery platform that used to tell us everything like dishes, menu, location, etc

It is the largest food-focused restaurant listing, reviews, and online table reservation platform in India

It makes money through those restaurants that pay them to improve their visibility

As of Dec 2020, it had 3.5 lakh active listings on its platform.

Other than this, it has an exclusive paid membership named Zomato pro which provides flat discounts on selected restaurants and dine outs

Hence, Zomato makes money from this membership too and as of Dec 2020, it had 1.4 million such members.

Zomato has a subsidiary company called hyperpure which provides raw materials to restaurants

It not only helps them to forecast demand but to source raw materials such as grains, fruits, and vegetables on a larger scale

but is a part of the bundle services aligned with food delivery


Zomato's revenue model

This business was started in 2019 and as of Dec 2020, it has supplied raw materials in 6000 restaurants

 in 6 cities And lastly, it makes money through food delivery. It acts as a delivery agent between

 restaurants and customers They take a commission from restaurants and delivery charge from

 customers They have operations in 23 countries other than India like UAE, Australia, New Zealand,

 Philippines, Indonesia, Malaysia, USA, Lebanon, Turkey, Slovakia, and Poland

But the company's 90% revenue is generated from India only.


Industry overview

If we see the food delivery business, in FY21, India saw contradictory moves

The first quarter saw a very bad time, it was at its lowest, whereas in the 3rd quarter, it was

 on its all-time high Since people were not able to go out and eat, they tried making up for it

 by ordering home online I was so happy when I could start ordering food online again.

Anyways, the Indian food market is divided into 3 channels- dine-in, takeaway, and delivery

According to CLSA, food delivery will see the highest growth out of these 3.

The market size is expected to increase to $11 billion by FY26 from $3.5 billion in FY20

Increasing population, smartphone penetration, expansion to new markets, and higher

 frequency from existing customers Zomato's biggest competition is Swiggy and the newest

 is Amazon. None of them are listed, whereas Zomato is bringing its IPO. 

Zomato and Swiggy, both are in the food delivery business but they have different strategies

Zomato is trying to focus on every aspect of the restaurant business, whereas Swiggy

 focuses on the food delivery aspect  The delivery of food, grocery, alcohol, meat, medicine

 and delivery and pick-up of every other item It has a membership of Swiggy Super where it

 gives discounts with free delivery Amazon has started test marketing of food delivery last

 year At first they started food delivery only for their employees in Bangalore and then till

 1/4th of the city And has a network of 2500 restaurants vs 15000 offered by Zomato

Zomato and Swiggy need to watch out. Lets see what happens in the food delivery section


impact of Covid-19 on the company.


In the first quarter of 2021, there was a significant impact on its business. It hit its lowest

 GOV, meaning gross order value in a quarter in two FY After which the food delivery

 business saw a good recovery. In Q1 of 2021, its GOV was Rs.11000 million, wherein in

 the 3rd quarter, it was Rs. 30000 million which was more than the 3rd and 4th quarter of

 2020. 


weaknesses

 the company is not profitable as yet and is expected to remain the same as spending is

 increasing There were many players, but now only Zomato and Swiggy are left

and now Amazon is entering which is a very big threat to both these companies

Zomato is backed by Chinese billionaire Jack Ma's Ant Group, meaning it will always be a

 foreign owned and controlled company Implying they would have to fulfill many

 requirements under the FDI policy and laws They have also said that they might not be able

 to perform some commercial activities without the Govt's approval



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                                                            CONCLUSION

so If you are still confused whether you should invest or not in Zomato IPO then definitely check its performance once after 1 year performance decide whether you should buy its IPO or not
The company has just come into the IPO, then definitely check its share price, this will give you an idea that if the share price is low, there is SEBI's pressure on this company, due to which the company may also suffer, apart from this, we will also get an idea of ​​Zomato. You can also estimate according to the profit and demerit of the IPO.


                                                      FAQ
  • price per share of zommato ipo
        ans-: 72-76 rupees

  • ipo size and listing company
        ans-: 9375 cr.  (NSE, BSE)

  • HAS ZOMATO IPO GOOD?
         ans-: zomato ipo has received a good responce from retail so it is a good growth 

  • zomato ipo listing date when can you buy the share?
          ans-: start from 14 july 

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